Many sites give customers a way to make a purchase. What’s harder to deliver is a great experience across the entire digital journey, from discovery to purchasing decision.
As online competition increases, margin pressures grow, and your audience becomes more and more discriminating, effective eCommerce website design becomes critical.
There are best practices in eCommerce, but no magic formulas. Success requires a delicate balance of business savvy, brand strategy, user experience, content, and intuitive design. Getting it right means finding your “sweet spot” – as well as a willingness to test constantly, so you can iterate and learn.
When you partner with BFM, our years of eCommerce experience are just a starting point. We apply an in-depth, problem-solving approach to your brand and business challenges. We don’t just check boxes to deliver a digital storefront – we help you create experiences that drive your brand forward.
Experience Is Everything
In the offline world, a sales team can walk customers through the sale; online, this experience is left in your customer’s hands. That makes it all the more critical to have an ecommerce website that matches (or better yet, improves on) a customer’s offline experience.
It’s through great experiences that users become customers and customers become brand champions. Creating an engaging and meaningful shopping experience is about building a relationship with your audience – and building enough trust to turn browsers into buyers.
Beyond the Storefront
Customers and prospects expect a lot from your site, and there are undeniable eCommerce website must-haves. Useful, engaging content. Effective ways of engaging with products. Convenient checkout. Clean design and consistent branding. Organization and navigation that work for both search engines and people.
But following best practices can only take you so far, and a user-friendly digital storefront is only half the equation. The other half is deeply understanding what your audience needs and delivering a shopping experience that educates, actively solves problems and meets objections, and makes your brand truly memorable.
In many cases, an eCommerce site isn’t just a new channel, but a first step towards digital transformation at scale. For a site to work as advertised, offline processes must often be intelligently reimagined and digitized in ways that meet carefully defined business requirements.
Does your business typically fulfill large orders or small ones? Do you introduce new products every year or every week? What is your discounting and promotional strategy? What products are usually bundled or re-ordered? These questions aren’t curiosities: they’re mission-critical (or should be).
Built To Sell (And Scale)
As experts in eCommerce, we take pride in eCommerce website development that sets up brands for digital growth at scale, while ensuring customers are getting the unique experience they demand. And when these two things come together, good things usually happen. We attack the eCommerce challenge from both sides, not only stepping into the shoes of your customer, but also getting to know your business in a way that makes us a true digital partner.
When you work with us, we put together a user-focused strategy, partner with you to define your online sales process, and deliver a website that creates a bespoke digital experience, from front-end features to back-end functionality.
And we believe that if you’re not testing, improving the user experience, and exploring technologies like personalization and AR/VR, chances are you’re leaving money on the table. Launching a new eCommerce website is only the beginning of the journey – and, we hope, your partnership with us.
